At Alterian we are always looking for talented and enthusiastic people to join our team. We would love to hear from you if you think you have the right skills and talents to join our team

Alterian is well known as the leading provider of marketing and digital technologies and has over 1400 customers and 70 partners worldwide globally. Alterian boasts an analytics led integrated marketing suite that provides a powerful platform on which integrated on-line and off-line marketing activities can be delivered.  Our solutions include email, content management, Social Media Monitoring, marketing database, campaign management, analysis and reporting. 

We are currently recruiting for our Hilversum office a: 

Marketing Executive (32 - 40 uur)

The Marketing Executive will be responsible for helping the Marketing Communications Manager in the execution of a coordinated marketing plan to increase inbound lead generation for Alterian's software. Your main roles will be to help drive traffic to the website and increase incoming inquiries through online and offline campaigns, telemarketing activity, together with some inbound response calls and assist in the planning  and organisation of events in the Benelux.

This role will provide the successful applicant with the opportunity to develop their marketing  skills in a busy team. The role offers a high level of autonomy therefore applicants must be capable of working on their own initiative and in a proactive 'can do' manner.

Key Responsibilities

Knowledge- & campaign management

• Creating and executing triggered campaigns for the Alterian engagement solutions 
• Working on internal and external telemarketing activities to ensure a steady flow of incoming leads for follow up
• "Opening doors" and identifying opportunities for potential business
• Providing fully qualified appointments to the commercial team
• Making timely and appropriate follow up calls to secure appointments 

• Collect, manage and analyse Alterian's customer and prospect data in Salesforce.com
• Evaluate current customer and prospect information and data  in order to provide recommendations to improve data integrity and quality 
• Collect and maintain dashboards, reporting and campaign information/documentation - showing how campaigns perform
• Be familiar with data utilization
• Be the central point of contact to execute marketing programs
  

Online activities:

• Support  the creation, execution and testing of online campaigns
• Create specific landing pages on corporate website/micro-sites
• Liaise with agencies on the production  of online adverts
• Liaise with suppliers on the insertion of online adverts 
• Implementing market awareness and lead generation activities through the use of social media
• Liasing with the global and field marketing team to deliver locally based Alterian webinars

 
Supporting other marketing activity such as Alterian events and/or external events and shows:

• Assist in pre-event marketing activities/campaigns (i.e. web profile, show guide entry)
• Assist in all the admin tasks relating to the smooth running of the events (i.e. book staff, book accommodation, order equipment/passes, order exhibitions displays and stands)
• Receive, collate and process all event registrations including attendance, accommodation, special needs/requests
• Production of delegate materials: name badges and welcome packs
• Processing of delegate feedback forms after the event
• Manage incoming data post event

Technical skills

• Strong skills in Microsoft office products  and Salesforce.com
• Basic HTML knowledge

Personal skills and experience 

Essential

• Ability to work independently with minimal supervision or in a team environment
• Ability to handle multiple projects simultaneously while meeting deadlines
• Proactive nature, ability to take initiative
• Excellent organisational skills
• Demonstrable attention to detail
• Excellent written and spoken Dutch &  English

Desirable

• Working knowledge of  key database technologies - experience with a CRM Solution and Marketing Automation Solution is a plus
• A strong telemarketing/lead generation background in the software sector.
  

Qualifications and pre-requisite

• 2-3 years marketing experience 
• Experience with creative suppliers/agencies
• Have the right to live and work in the Netherlands
• Must have full NL driving licence and be able to undertake travel to UK offices when required